Tuesday, February 10, 2015.
A few years back, a business report revealed how the Coca cola Company and Mcdonalds were struggling to survive in the market. The report was on American companies that were on the decline, but, didn't highlight why. I already knew even before I read it in another report that its because Americans are losing taste for Junk food as the same is happening in this part of the world.
The two global giants have since been exploring alternatives to help them bounce back - Which led to the production of coca cola drinks like Zero and low sugar etc. and for Mcdonalds, healthier alternatives like The new Fruit & Maple Oatmeal, the Premium Southwest Salad with grilled chicken and high fiber foods etc.
Obviously, fast food business is on the decline, and will be replaced by 'real food' business: food restaurants that will provide natural farm foods that are health friendly, as people are becoming increasingly aware that fast food/Junk food is installmental death, like a friend once said to me.
Smart Fast food companies will almost immediately rebrand with products which will start portraying them as 'Farm/Natural food companies', as very soon, when people drive by a fast food restaurant, the notion of early death might keep them from stopping.
Action Exercise: Become an advocate of Natural foods, that way you can even get agric based business Ideas.
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