Quality And Sustainability

2 Minutes Business Article

Title: Quality And Sustainability

The Quality of a product or service plays the major role in determining the sustainability of a business.

In production Industries it is believed that the process is as important as the product. Once the process is right, the product is guaranteed.

In a business summit recently, a major speaker in the country said to us; 'whatever business you do must align with your core values' - In other words, when a business doesn't align with your values, it can be easy to compromise quality. And in compromising quality, once it is started, it can be very difficult to stop, as it is easier to form a bad habit than break one.

In this part of the world, compromising quality is what we're already used to; little wonder why today, someone is in business, and tomorrow he is back in payed employment. People readily choose quick gratification over long-term satisfaction.

I grew up in an environment where today, everyone is celebrating a product because the recipe is just right, but, by tomorrow, it's obvious that quality has been traded off for money.

In the concept of tradeoff in business, it is expected that If it doesn't work, immediate adjustment or rebranding should be made, but, these days people don't care, they're just after the money. So, everyday we have less quality products and services, and people are left with little or no option but to buy repeatedly as there are fewer or no alternatives.


Action Step: Do an Immediate 'Quality Assessment' for all areas of your business and make necessary adjustment today.    


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