2 Minutes Business Article. Title: Street Sense of A Business Owner 2

Some businesses are limited to a particular class of people, mostly the high class: there is little or no provision for the low class. To put in a better way, some classes of people can't afford some products and services. But, the irony is, some big businesses who became liquidated in the long run would have been saved by the low class people, or small businesses if they were factored into the marketing plan.


Decentralize

Decentralization is the Transfer of decision making power and assignment of accountability and responsibility for results. It is accompanied by delegation of commensurate authority to individuals or units at all levels of an organization even those far removed from headquarters or other centers of power. This is according to the business dictionary.

For me, decentralization is making your products and services available and affordable.

The word 'result' in the definition speaks volumes of what the real goal of decentralization must be.

Every business must have plans to so decentralize its products and services in a way that it serves all classes of people and businesses. So many small businesses will remain anonymous for a long time if they don't find affordable mediums to emerge.  

If you are a big marketing firm for instance, create a very low cost marketing plan for small businesses, go to them in the streets and market to them. Most time, they bring the regular money.


Action Step: Create a decentralization plan for your product or service.


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