Strategy

2 Minutes Business Article

Title: Strategy

The term Strategy has a military origin as it is derived from the Greek word for a ‘General’ or the tactics employed by a General in leading an Army. Strategy in military terms Is the deceptive organisation and disposition of troops against the enemy that leads to winning a war.

It is considered in business as the act and science of planning and deploying resources for their effective and efficient use.

Strategy is what every individual, organisation or business must have very early on how to navigate their way to winning in the market place.    

I define Strategy as a set of dynamic rules or policy that’s unique to an individual, organisation or business, used in charting a continuous winning course. No strategy, no game plan for winning. Period!

The first step to designing an effective strategy is knowing the desired outcome. In that business you are into, what do you want to achieve differently from others? Plan and deploy your available resources to achieve that goal. Plan based on your strength per time. Don’t use a template that doesn’t fit. The strategy that works for one business might just not work for the other. That’s why I said strategy must be dynamic, because the market is. Any Military troop that intends to employ an 18 century war strategy will cheaply end up as prisoners of war in the camp of the opposition.

When IBM asked Bill Gates to sell ownership of his Operating system (software) to them, he refused, and insisted on retaining ownership while he designed and sold to them. He was in his early 20’s when he made that remarkable business decision.
If you don't know where you are going, every opportunity is a good one.

Action Step: Besides your business plan, design a dynamic strategy.


PLConsulting…


BB:265A987A
@Paulvanplc
www.leadership-plc.blogspot.com